Design for the business of sport
We build identities, campaigns, products and race-day systems for athletes, teams, circuits and the brands that back them.
Projects
Filter by discipline
Kareen Kaur
A racing brand built at speed
Jaden Immanuel
Number 91, on the bike and on the merch
NextGen Events
An event IP, and the product that runs it
Grid to Grind
A talk show that fills a room
Premier Sports Network
One language from deck to door
Premier Sports Network
The room around the summit
Birel Art India
Race weekend, ready to post
Indian Formula 4
A championship built before the grid
Chennai Formula Racing Circuit
The city on the start line
What we make
Start a projectBrand identity
Marks, type, colour and guidelines, built as a system your team can run.
Campaigns
Posters, social, out-of-home and race-weekend collateral. One idea built for A2, a phone screen and the side of a truck.
Digital product
Event apps, check-in flows, dashboards and websites. We design the screen and the process behind it.
Athlete & event management
We handle the parts that keep a career or a race weekend moving.
A design studio inside a sports media company.
We work with athletes building a career, circuits selling a date, and companies that need a room to understand what they do. The studio sits inside Hairpin Media, so strategy, editorial and athlete management are in the same building.
Every project starts with the constraint: the date, the surface, the size of the dial, the one job the app has at the door.
About the studioTell us what you are building.
India