WorkPlate 04 / 09

Grid to Grind

A talk show that fills a room

Identity and event material for a motorsport talk property, followed by a race watchalong.

Discipline
Events
Sector
Sports event IP
Services
Event identity, Posters, Social, Merchandise, Photography direction
Grid to Grind poster with four drivers above bold black lettering.

Grid to Grind brings drivers from different series into one room, then opens the floor to fans for a race watchalong. The identity has to work at both ends of that evening: a seated conversation and a crowd in front of a screen.

We designed the posters, social, merchandise and signage for the first edition in July 2025, and set the photo direction so the room looked like it felt.

Grid to Grind posters installed behind chairs at the venue.
Grid to Grind branded coasters beside a microphone.
Printed watch party card and QR code on a table.
Guests seated at tables during the Grid to Grind watchalong.
Edition one, July 2025.

Photography from Edition 1, July 2025.