WorkPlate 02 / 09

Jaden Immanuel

Number 91, on the bike and on the merch

Merchandise, illustration and commercial management for a 14-year-old Moto 4 rider from India.

Discipline
Athletes
Sector
Athlete management
Services
Merchandise design, Illustration, Race livery, Social templates, Commercial management
Jaden 91 racing poster with a rider leaning into a corner.

Jaden Immanuel races Moto 4 and carries a title chase across international championships. We built the commercial layer around him: a merchandise range, a race-weekend identity, and artwork that works on a bike, a T-shirt and a phone.

We designed the artwork to read from a distance, in motion, in heat. The name and the number 91 carry at speed. The illustration does the storytelling when the bike is parked.

Two T-shirts from the Jaden 91 merchandise range, one showing the back print.
Merchandise range.
Yellow Jaden Immanuel poster with a close crop of the rider and bike.
Pencil sketches for the Jaden 91 illustration.
Illustration development.