WorkPlate 09 / 09

Chennai Formula Racing Circuit

The city on the start line

An out-of-home campaign for India’s first night race on a street circuit.

Discipline
Brand & campaigns
Sector
Street circuit
Services
Campaign key visual, OOH, Digital screens, Print adaptation
Chennai Formula Racing Circuit campaign artwork with a yellow race car and city landmarks at night.

Chennai’s inaugural Formula Racing Circuit race ran at night, on streets the city uses every day. We made the campaign image: the car on the start line, the city’s landmarks behind it, and the race date in Tamil and English.

The artwork ran across billboards, digital screens, print and the circuit itself. It had to read from a moving car and hold up close.

Yellow Formula 4 cars displayed in front of a large Chennai sign.
The campaign artwork on a digital street screen.
Street circuit barriers and billboards in Chennai at dusk.
Streets of Chennai, November 2023.