A design studio inside a sports media company.
Hairpin Design makes the brands, campaigns and products that sit around sport. We work with athletes building a career, circuits selling a date, and companies that need a room to understand what they do.
Hairpin Design is the design practice inside Hairpin Media. The group runs an editorial platform and an athlete-management arm; the studio handles the visual and product work across all three.
We start with the constraint. A race weekend has a fixed date, a fixed format and a set of surfaces. A watch dial has to read at arm's length. An event app has one job at the door. We design for those conditions, then build systems the team can run without us.
2022
Founded
9
Projects in the catalogue
How we work
Brief
We read the deck, the calendar and the constraint. One call, then a written scope with the decisions that matter.
Build
Identity, campaign or product. We design in the real formats: the poster, the phone, the stage screen, the dial.
Handover
Files, templates, guidelines and a working session with the team who will run the system.
Three practices, one company
Hairpin Design works inside Hairpin Media, alongside an editorial platform and an athlete-management practice. The three share clients and a city.
Hairpin Co.
The group’s editorial platform, covering Asian motorsport talent and events.
TalentedASF
Athlete management for young motorsport talent from Asia. Series choice, career decisions and commercial partners.
Hairpin Design
Brand, campaigns, products and race-day systems for sport. This is the studio.
Work with the studio.
Send a short brief with what you are building, the deadline and a budget range. We reply within two working days.