WorkPlate 01 / 09

Kareen Kaur

A racing brand built at speed

Brand, PR and commercial management for the first female Formula 4 driver from Singapore.

Discipline
Athletes
Sector
Athlete management
Services
Athlete positioning, Brand identity, Social templates, Media production, PR, Commercial decks
Kareen Kaur in a black race suit holding a green and yellow helmet against a light studio backdrop.

Kareen Kaur was 16 when we started working with her, racing in Formula 4 while building a public profile at the same time. We took on the work outside the cockpit: how she is introduced, what she publishes, which partners she signs, and how a race weekend gets documented.

We built marks and templates that hold up on a helmet, a team shirt and a phone screen. The media library and sponsor material keep the story moving between races.

Kareen Kaur standing in a race suit with her helmet under one arm.
Kareen Kaur seated in the cockpit while a crew member leans against the car.
Kareen Kaur in the cockpit at Sepang International Circuit.
Sepang International Circuit.

Photography from Sepang International Circuit.